BALMAIN KIDS SS22 is all about bringing energy and the classic DNA of the brand together, we will be shooting on a local iconic theater embracing ethnicities with 3 different kids, one native american, an asian girl and a blonde boy with long hair, mixing up with some unique lighting treatment, colorful backdrops to break the sobriety of the theater, and mixing with some rough yet playful half stage – half backstage.


photographer + director:

an le (click for link)


NOW OPEN is a creative agency specializing in the execution of uncanny, utopian concepts that embrace beauty, fashion and technology,directing moving image, 3D, VFX, CGI, creative coding projects, augmented reality and virtual reality, traditional print and live experience. our specialty is to create outstanding visuals handling all the production process from pre-pro, shooting to post-production music & sound creation, casting, editing, color grading, retouching and visual effects.



LOCATION: Union Theater (Union County Performing Arts Center) 1601 Irving St. Rahway NJ 07065

SHOOT DATE: Wednesday, December 29 2021


ART & PROPS, this backdrop vibe but more colorful, with more side light to have shadows and give texture, we will have the fabric backdrop in different placements and shoot options with and without around the theater and have a backstage mix without backdrops with the machines and all equipment, some with the perspective from stage to audience.